The Virtual Coach is the most effective way to launch and build your coaching business, and start getting paid what you’re worth as a coach.
Professional life coaches earn an average of $244 per hour, and professional business and executive coaches earn $500 per hour (ICF & Harvard Business Review Stats).
Virtual Coach is only program designed for intelligent, mid-career professionals seeking meaningful reinvention – and it’s backed by our risk-free double guarantee.
Master both the "inner game" and "outer game" of coaching success
Turn your hard-won wisdom into a structured methodology clients gladly pay premium rates for
Attract ideal clients who recognize your unique value (without manipulative marketing)
Create the flexibility to work when and where you choose
Join a tribe of like-minded reinventors committed to impact AND income
“I pivoted this year as a Virtual Coach, I was skeptical at first - but after committing, it became a great supplemental income for what I do. Now I do what I do way better because of coaching!”
“The Virtual Coach program is top notch! I feel much more confident, and empowered as a coach and as a business owner. I was able to build up my coaching business during the course of this program and signed up my first one-year coaching client towards the end.
Eben is incredibly knowledgeable, talented, and has a real gift for teaching concepts that used to seem obscure to me in a patient and caring way.”
“When I signed up for the Virtual Coach program, I really didn't have an idea of my end goal, or where I wanted my career to go. I did know I was in a 9-5 I no longer enjoyed and that I wanted more out of my life... The Virtual Coach training, including the 10 Coaching tools, was critical in me taking the steps to be able to leave my 9-5 job since getting the certification which was my dream.”
If you’re just starting as a coach, or you want to get more clients and accelerate the growth of your coaching business, then you are probably like many of our students…
After decades in your professional career, you reached that “crossroads moment.”
You climbed the ladder. You checked all the boxes. You earned expertise that most people only dream of having. Yet that nagging question keeps surfacing: "Is this all there is?"
We can tell you, you’re not alone in this feeling. Many accomplished professionals reach this point where success feels... incomplete. You know you have more to give – insights that could genuinely transform lives, wisdom that deserves a wider audience.
But the thought of continuing on your current path for another decade feels heavy, doesn't it?
Like wearing shoes that pinch just a little more each passing year…
Meanwhile, the clock keeps ticking. Your responsibilities aren’t getting less.
Your desire for impact, meaning, and a lifestyle that gives you more control – keeps growing. That vision of making a real difference while enjoying true flexibility seems to drift further away with each passing month.
There IS a solution – and it's been waiting for you.
We created the Virtual Coach specifically for you – a professional or seeker who is accomplished… with decades of wisdom and empathy, ready to contribute and create your legacy through coaching.
We've distilled our combined 40 years of coaching expertise into a 10-week system that transforms your existing knowledge into a structured, marketable coaching business. No starting from scratch. No years of additional schooling. No figuring it out alone through endless trial and error.
And if you’re already a coach, then your acceleration will be even faster, because you can learn all of our powerful models for getting clients and helping them succeed more rapidly, and use them to launch the growth of your coaching practice to the next level.
Virtual Coach isn't just “another coaching program” – it's the bridge between who you've been and who you're becoming. It's your path to turning wisdom into impact while creating the freedom and fulfillment you've been searching for.
And this isn't just about learning to coach – it's about reinventing your professional identity with purpose, creating meaningful transformation for others, and building a business perfectly aligned with the life you truly want.
Virtual Coach is a 10-week live online coaching accelerator where you'll simultaneously master transformational coaching skills AND build your client-attraction system.
Unlike generic coaching programs that teach theory without application, Virtual Coach is laser-focused on helping you start coaching and sign high-paying clients within just 10 weeks.
This program is specifically designed for educated, intelligent, creative, empathic professionals who are reinventing themselves and want to become coaches or grow their existing coaching businesses.
Virtual Coach gives you the rare opportunity to learn from two complementary coaches & teachers in one program.
You get Eben’s systematic business frameworks and marketing tools combined with Annie’s transformational inner game techniques. This powerful integration delivers both the practical systems AND the emotional intelligence needed for extraordinary coaching success.
Eben Pagan brings 25+ years of coaching experience and has generated millions in coaching income. His practical, results-oriented approach has taught many of the world's top coaches how to build thriving, profitable businesses without manipulative marketing tactics.
Annie Lalla, known as "The Cartographer Of Love" specializes in emotional calibration and nervous system attunement – the invisible skills that transform good coaching into life-changing experiences.
She'll show you how to create the kind of safety and transformation that keeps clients coming back and referring others.
The INSPIRE Formula - Master this proprietary system that combines 15 different communication, coaching, and persuasion techniques into one seamless approach that converts conversations into coaching relationships
Coaching Gyms with Direct Feedback - Gain real-time experience and expert guidance in a supportive environment specifically designed to accelerate your growth
Done-for-you Scripts and Templates - Start coaching with confidence using proven frameworks that eliminate guesswork and position you as a professional from day one
Client Attraction System - Learn how to find and enroll ideal high-paying clients without manipulative marketing – including our "Daily Client Hour" ritual that consistently grows your business
100% Virtual Format - Build your coaching business from anywhere, on your schedule, with no commuting or rigid hours – the ultimate freedom-based business
Community of Fellow Reinventors - Connect with other accomplished professionals making this same meaningful transition – your new professional family who truly understands your journey
Professionals Ready for a Purpose-Driven Pivot – Those with multiple careers who want to leverage their expertise into coaching others through similar transitions
Former Coaches Returning to the Field - Individuals who have coached or consulted before and want to get back into it with a modern, virtual approach
Existing Coaches Seeking Growth - Current coaches looking to scale up their business and attract higher-paying clients consistently
If you're seeking to transform your wisdom into meaningful impact while creating financial success and abundance, Virtual Coach was created specifically with you in mind.
The deeper driver for you isn't just making money – it's finding purpose, making a difference, and creating the freedom to design your ideal life while contributing your gifts. This is the program that helps you do exactly that.
“The Virtual Coach program exceeded my expectations. Eben's weekly coaching calls, detailed explanations of the concepts, and Virtual Coach program structure helped me to be a better coach for my team, family, and our awesome planet community.”
“The planets have aligned, the puzzle pieces are fitting into place. For so long I've wanted to help people in a big way, to make a difference. But I've been living in the dead space between fear and overwhelm, suffering from a lack of confidence and self-esteem. For years I've watched others step forward and achieve while I sat with my excuses... Then somewhere inside this course, I found my purpose. Now I'm launching the business of my dreams!”
“It isn't an exaggeration to say that Eben Pagan, through this program, has changed my life. If you are looking to make an impact in the world in any significant way, you need to have the skills taught in this program. It beats anything I have come across, both in college and out of college. I myself have been transformed through this course.”
Virtual Coach isn't just another coaching program – it's a comprehensive transformation system that turns your life experience into coaching mastery through our proven 7-module framework. Each module builds upon the previous one, creating a complete roadmap to your coaching success.
Total weekly investment: Just 3-4 hours that will transform your professional future
Live training sessions: 2 hours each week with Eben & Annie (all recorded for your convenience, in case you miss a session or want to watch again)
Implementation: We’ll install 2 rituals and habits that will double your productivity as a coach, and help you get lots of clients
Optional peer practice: 1 hour that will dramatically accelerate your progress
This isn't about overwhelming you with busywork. This is about focused, strategic action that creates real results.
Mondays: Tech Tools & A.I. Training - use simple technology to get your marketing, content, and communication set up
Tuesdays & Wednesdays: Live training, coaching & practice gyms (9 AM Pacific / Noon ET) - The cornerstone of your transformation
Thursdays: Live Office Hours to get coached and get your questions answered in a powerful virtual group format, so you learn from the entire group
Help If You Need It: Send us your questions and we’ll get you to the right resources, or help with getting your questions answered!
Every element has been battle-tested with thousands of successful coaches. Nothing is theoretical - it's all proven to work.
24/7 access to our learning portal: All materials are yours, including:
- Session recordings (available within 24 hours)
- Workbooks and implementation guides
- Coaching templates and scripts
- Bonus resources and tools
Private community platform: Connect with fellow coaches who understand your journey
Mobile-friendly experience: Access everything on your smartphone or tablet
No technical headaches. No complicated systems. Just seamless access to everything you need.
We have created the Virtual Coach to fit seamlessly into your busy life. No matter your current schedule or technical comfort level, my team ensures you have everything you need to succeed.
While we recommend attending live sessions for the interactive experience, all core content is recorded and available within 24 hours. Your success is not dependent on attending every live session - we've designed the program to work with your life, not against it.
I've created these specific bonuses to eliminate the roadblocks that stop most coaches from succeeding. These aren't random add-ons – they're carefully designed resources that address the exact challenges you'll face when building your coaching business.
Standing at the edge of 2025, reinvention isn't just optional—it's essential for thriving in a world changing faster than ever before.
Discover Hidden Assets: Uncover valuable skills and experiences you've been overlooking
Design Your Future: Create a clear vision of your next-level purpose and niche
Transform Intentionally: Learn the skill of reinvention itself to become adaptable and future-proof
Align Your Life: Identify where you've had one foot on the gas and one foot on the brake
This bonus alone is worth the price of the program.
The secret weapon of top-performing coaches isn't just skill – it's consistent implementation. Eben's renowned productivity system will revolutionize both your personal and business success:
Morning Success Ritual that creates extraordinary energy and focus
Business Success Ritual that consistently grows your coaching business
Willpower Maximization Techniques to maintain momentum even when motivation dips
Time-Blocking Strategies specifically designed for coaches
Client-Attracting Daily habits that bring in prospects while you sleep
This system ensures you consistently implement what you learn, turning knowledge into results and intentions into income.
The truth is this: Most coaches struggle not because they can't coach, but because they can't find clients consistently. This comprehensive toolkit solves that problem:
Plug-and-play marketing materials – social media posts and email templates that position you as the authority in your niche
Website copy template specifically designed to convert visitors into coaching clients
“Coaching Conversation Invitation” scripts for approaching potential clients without feeling salesy
Virtual Workshop Framework to attract groups of ideal prospects simultaneously
Credibility-building content prompts that establish you as the go-to expert in your field
Stop hoping clients will find you and start implementing these proven client-attraction methods that work for real coaches in the real world.
Build Your Affluent Client Network and attract clients who can pay you well.
Discover why affluent clients are unique and different, and what they value… so you can connect with them
Steps to building an Affluent Client Network, so you have access to more and more clients who can afford to pay you what you want to earn as a coach
How to follow up with Affluent Clients, so they begin to see you as the solution to their challenges when they need you
Unlock the secrets to building valuable relationships with high-paying clients and transform your coaching business into a thriving practice that attracts the success you deserve.
The coaching landscape is evolving rapidly. Stay ahead of the curve with cutting-edge AI tools that enhance your coaching practice:
AI-powered content creation to generate marketing materials in minutes instead of hours
Coaching exercise generators to keep your sessions fresh and impactful
Practice coaching conversation simulations to refine your skills
Client management systems that leverage AI for better tracking and follow-up
Future-proof your coaching business with next-generation technology
This forward-looking bonus ensures your coaching practice remains relevant in the rapidly evolving digital landscape, giving you an unfair advantage over coaches stuck in outdated methods.
In the Tech Tool Trainings, we will walk you step-by-step, and click-by-click through how to set up and use the most important technology tools online.
Website Technology: Wordpress Website, Membership sites, Virtual Events...
Marketing Technology: Opt In Incentives, Lead Funnels, “Smart“ Email Marketing, Analytics Essentials...
AI Technology: Claude, ChatGPT, and so many others.
Social Media Technology: Online Surveys, Screencasting, Social Media Presence...
Ecommerce Technology: Shopping Cart and Affiliate programs
In each session, you’ll learn to use one tool, and in the process, you’ll build your complete online business system… even if you’re starting from scratch.
Learn the secret techniques to "Train The A.I." to speak in your voice, outline and create your content, marketing, and website segments - and do more in an hour than you used to do in a week.
Use simple A.I. tools to become a much better coach: And help your clients achieve success at an accelerated pace (no tech skills required, truly - this is easy for everyone)
Harness AI as your personal writing assistant: Craft compelling emails, posts, and copy that convert – without writer's block
Unleash the full power of your personal brand: Leverage AI to build a magnetic online presence that attracts high-paying clients
Transform AI into your 24/7 creative partner: Generate mind-blowing ideas for content, products, and strategies on demand
Future-proof your career: Develop the adaptive superpowers needed to thrive in the AI-driven world of tomorrow
This course will teach you the formulas to leverage the true power of A.I. in your business and achieve Super Productivity with your daily tasks.
These bonuses aren't just add-ons—they're carefully designed components that work together with the core program to accelerate your success and address the most common obstacles new coaches face.
Our 2025 Coach Expo was another huge success and our amazing, world-class coaches are all giving away special bonuses when you join Virtual Coach only during this special offer!
I want to be crystal clear: I'm not interested in your money unless Virtual Coach genuinely transforms your coaching business. That's why I've created not one, but TWO guarantees to ensure your success.
Jump in and experience everything Virtual Coach has to offer for a full two weeks. Attend the sessions, explore the materials, participate in the community, and see the impact firsthand. If it's not everything I've promised, simply let us know and we'll refund your entire investment – no questions asked, no hoops to jump through.
This is where I put my money where my mouth is.
Complete the program and all assignments for 90 days. If you've done the work and still feel Virtual Coach didn't deliver on its promises, simply show us your completed assignments and we'll refund your entire investment.
I stand behind this program with absolute confidence because I've seen it transform thousands of coaching careers. Your success isn't just a priority – it's my personal commitment.
Plus: Our Client Success Commitment If you complete the program and haven't signed your first paying client within 30 days of graduation, I'll provide additional one-on-one coaching until you do. That's how certain I am that this system works when implemented.
The only "risk" here is continuing to stay where you are – wondering if you could be making a bigger impact and earning what you're truly worth.
“The biggest breakthrough for me was learning how to deal with procrastination. I have lots of ideas but fall short of putting them into action. So how did I overcome that? By finally creating a digital vision board for my desktop background as recommended in one of the lessons. Wow! what a difference that has made in my daily focus and activity.”
“Value right from the start. This course is bursting with content. It exceeded my expectations and what I learned is invaluable. I'd definitely recommend it to anyone considering becoming a coach. In fact, everyone (coach or not) needs the content in this course.”
“At the time I was just hoping I would get 'something' out of it. Within weeks I realized I was onto something much bigger than I had imagined. Having access to Eben's personal coaching and teachings has opened my mind and motivated me far beyond my expectations. As a result, my goals (for my business and my life!) are bigger and broader, and are totally achievable”
“I am 72 and have been retired for a number of years because of a disability. This program has given me the confidence I lacked because I felt to coach people correctly is an awesome responsibility. Eban's careful and mindful attention to detail and references was not only encouraging to me personally, but I realized I will keep learning because of the depth of his work”
“Last year after working at my job for 19 years, my position as a geriatric social worker was eliminated due to financial reasons. I was overwhelmed and burned out and wanted to leave so it was a blessing in disguise. Having this time off has allowed me to pursue my dream of having my own coaching business.”
“I have been honored to be a part of the Virtual Coach, this program saved my life. Why? It gave me hope and a belief in who I am as a person, to live my life in a way that I listen and think before I take action in my daily life. To live with a purpose: To be a Coach, Teacher, CEO.”
“I gained an understanding of how I could easily create a course and brand myself much more easily than I had imagined.”
“This course is a game changer for anyone that is serious about taking themselves and their business to the next level.”
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